Publications Policies Index

Statement of Policy

1. Variations of university trademarks, such as the Old Well, are allowed for internal purposes only, as long as they are easily recognizable.
2. The Registered trademark symbol (encircled R) should be included with the use of any registered trademarks.
3. Department members should consult with the UNC-Chapel Hill Licensing Office before using a variation of the University's registered trademarks for external purposes.
4. Variations of university trademarks cannot be used with products for sale.
5. Any substantive changes to our letterhead requires approval from the UNC Licensing Office.

• With regard to the many variations made on the Old Well (e.g., those that have been changed and that are distinctly associated with a particular department, such as the one used by Human Resources):

  We are allowed to use such variations--including those that we create ourselves--for internal purposes only (but not with products for sale), as long as they are recognizable as our Old Well. For example, our 3D version is fine, as is the version in which the columns are formed by the letters U N C.

• The UNC Printing Office is the best resource for electronic versions.

  Editor's note: if we decide to use a variation that we did not create, we should find out if a particular department created it and adopted it as their own department's logo--in which case we may not wish to use it.

• There is at least one version of the Old Well that is a Registered trademark (like other symbols: Tar Heel, etc. used in sports and P.E). That Old Well illustration is on file with the Publications Manager. Whenever we use official Registered trademarks (such as the Old Well), we should include the Registered mark (encircled R) with it. The R symbol can be small, as long as it's legible. Even if some departments do not routinely include the Registered symbol for internal purposes, the Licensing Officer strongly encourages us to do so.

• We are encouraged to use the official Registered Old Well for our all of our ongoing and long-term uses, so there's less "dilution." However, we are not required to use it for internal purposes such as our newsletters and posters.

• Consult with the Licensing Office before changing department letterhead.

Steve Brummett
UNC Trademark and Licensing Office
Auxiliary Services
919-962-8060
brummett@email.unc.edu

Notes from the Publications Director, 17 June 1997.