Readings

Topic
Lecture
Readings
Business and entrepreneursips
January 16
January 18
Dees, The Meaning of "Social Entrepreneurship"
Langowitz, Myths and Realities of Women Entrepreneurs
(optional) Drayton, Everyone a Changemaker
Business cases
January 23
January 25
Facebook business case (handout)
Google business case (handout)
How Computers Work
January 30
February 1
February 8
February 13
February 15
February 27
April 17
Computers, Inside and Out (excerpt)
Chef Robot
Innovation
March 27
Schrage, Much Ado About Invention
Von Hippel, Democratizing Innovation (chapter 1)
Christensen, The Innovator's Dilemma summary
   (optional) excerpt
EFFector, Microsoft Attacks Innovators, Not Just Google
   response to Microsoft speech and op ed
Mann, Using S-Curves
Business Plans
Marketing
April 3, 5
Yudkin, Why Business Names Matter
Moore, Crossing the Chasm (summary)
Intellectual Property
April 10
Von Hippel, Democratizing Innovation (chapter 8)
Paul Jones wiki